A BIT ABOUT ME.

My approach to design is that all work should be done like a badass & crafted with purpose. Even when the project is bland, always find a way to make it energetic and speak the brand's name. Everything I do revolves around this method and it shows in my work method. My name is Carly Sarno, I'm a west coast based creative with a passion for design and branding. I've worked in the sports industry since 2018 and have traveled across the country to makes some of the biggest franchises come to life. Being raised in Southern California and playing sports all my life I have a personal connection to what I do as a designer. Design, like life is a puzzle worth solving. Problem solving is what we do as designers and without being able to say "I can figure that out" then what's the point of even trying. I love the challenge that design presents, it's a never ending puzzle for my mind. I call myself a creative specialist because design is more than just overlapping graphics on a screen but the blending of mediums that expand across fields of communication.​

 

I've been fortunate enough to not only work as a designer, but as a photographer as well. I've had the pleasure of photographing musicians in their most intimate settings in order to capture a moment that feels honest to them. Displaying truth and emotion in a photograph is no greater form of magic. In terms of design I've worked countless FIFA World Cups, Super Bowls, MLB World Series, The INDY 500, DAYTONA 500, LIV Golf, UFL & USFL, NHL, NFL, Belmont Stakes and many more tentpole sporting events. ​

 

I love to create for the sake of creating in any medium that it comes in. I specialize in logo design, sports design, and photography, brand development and strategy, social media design and strategy, and entertainment production with an emphasis in B2B marketing and vertical streaming productions. I look forward to connecting and hope that you enjoy your head first dive into my work.